Welcome to the course
Competitive Analysis & Content Audits
Content Economics
Product-Led Content
Buzzworthy Content
Barbell Content Strategy
Customer Research
Keyword Research
Content Gap Analysis
Land and Expand
Buzzworthy Content Research
Buzzworthy Content Templates & Frameworks
Foundations of a Content Roadmap Report
Building a Content Roadmap Report
Content Prioritization Frameworks
Assigning Content & Working with Writers
Building an Editorial Calendar
Bonus Interviews
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Alina Benny on Working with Writers, Managing a Content Pipeline, and Optimizing Processes (45:30)
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Mark Lindquist on Account Based Link Building, Content Promotion, and Relationships (64:01)
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Irina Nica on Link Building, Digital Public Relations, and Building Brand Awareness in Search (62:45)
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Tommy Walker on Content Operations, Automation, and Storytelling in Content (52:03)
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Derek Gleason on What Makes Good Content, Editorial Tips, and Content Updates (65:51)
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Shanelle Mullin on Content Optimization, CRO, and Crafting Great Content (48:52)
