Intro to Product-Led Content
The Product Led Content framework, developed by Omniscient Digital, is the most important framework for designing a content program focused on delivering business results.
Does content marketing convert? Can you sell things with content marketing?
Yes. If you’re creating Product Led Content.
This section will cover Product Led Content extensively, including how to create it and examples from great brands like HubSpot, MasterClass, and Onnit.
Questions to ponder while taking this lesson:
- What distinguishes Product Led Content from general keyword research?
- How can you build a content plan that is centered around your product strategy without being cheesy or overly salesy? How can you entertain and education but also sell products?