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Content strategy frameworks that drive growth for unicorns and enterprise businesses

Welcome to the course

Intro to the course (0:44)
What to expect (1:43)
Tips to get the most out of this course (4:26)

Competitive Analysis & Content Audits

Intro to Competitive Analysis & Content Audits (1:42)
How to do Competitive Analysis & Content Audits (14:55)
Quiz & Resources

Content Economics

Intro to Content Economics (3:06)
Content Economics (22:51)
Quiz & Resources

Product-Led Content

Intro to Product-Led Content (4:21)
Product-Led Content (20:32)
Quiz & Resources

Buzzworthy Content

Intro to Buzzworthy Content (1:03)
Buzzworthy Content Examples (9:39)
Quiz & Resources

Barbell Content Strategy

Intro to The Barbell Content Strategy (4:01)
Barbell Content Strategy Examples (8:22)
Quiz & Resources

Content Themes

Intro to Content Themes (3:30)
Content Themes Deep Dive (4:12)
Quiz & Resources

Customer Research

Intro to Customer Research (2:48)
4 Ways to do Customer Research (5:58)
Quiz & Resources

Keyword Research

Intro to Keyword Research (1:14)
How to Use Ahrefs (8:52)
How to Use Clearscope (5:08)
How to Use Keywords Everywhere (4:16)
How to Use Answer the Public (3:08)
Quiz & Resources

Content Gap Analysis

Intro to Content Gap Analysis (0:54)
How to Perform a Content Gap Analysis (7:53)
Quiz & Resources

Land and Expand

Intro to Land and Expand (1:02)
How to do Land and Expand Research (9:12)
Quiz & Resources

Buzzworthy Content Research

Intro to Buzzworthy Content Research (2:19)
How to do Buzzworthy Content Research (32:29)
Quiz & Resources

Buzzworthy Content Templates & Frameworks

Intro to Buzzworthy Content Templates & Frameworks (1:25)
Buzzworthy Content Templates & Frameworks (16:39)
Quiz & Resources

Foundations of a Content Roadmap Report

Intro to the Content Roadmap Report (1:26)
Foundations of a Content Roadmap Report (15:19)
Quiz & Resources

Building a Content Roadmap Report

Intro to Building a Content Roadmap Report (0:59)
How to Build a Content Roadmap Report (31:39)
Quiz & Resources

Content Prioritization Frameworks

Intro to Content Prioritization Frameworks (0:54)
Content Prioritization Frameworks (12:26)
Quiz & Resources

Assigning Content & Working with Writers

Intro to Assigning Content & Working with Writers (1:11)
Assigning Content & Working with Writers (19:31)
Quiz & Resources

Building an Editorial Calendar

Intro to Building an Editorial Calendar (1:21)
How to Build an Editorial Calendar (11:24)
Quiz & Resources

Closing

Congrats! (0:28)
Schedule a consultation

Bonus Interviews

Alina Benny on Working with Writers, Managing a Content Pipeline, and Optimizing Processes (45:30)
Mark Lindquist on Account Based Link Building, Content Promotion, and Relationships (64:01)
Irina Nica on Link Building, Digital Public Relations, and Building Brand Awareness in Search (62:45)
Tommy Walker on Content Operations, Automation, and Storytelling in Content (52:03)
Derek Gleason on What Makes Good Content, Editorial Tips, and Content Updates (65:51)
Shanelle Mullin on Content Optimization, CRO, and Crafting Great Content (48:52)

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Intro to the course

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